Factoria Sapiens

REASON FOR EXISTENCE

The reason for the Factory

Factoría Sapiens is the result of three lives passionate about market research.

As qualitative research has become an indispensable thought tool, it has also become a “generic” discipline and the different qualitative schools have lost relevance.
Our reason for being is to found a new school of thought.

Reclaiming Social Sciences

Intellectual craft

Architecture of the meaning

Building narratives –your brand’s and your consumer’s

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SAPIENS ANALYSIS

The Sapiens approach

We explore how individuals produce the meanings and the purpose for their actions and their behavior.

We put the research objectives into the context of the user's social reality.
We conduct analytical sessions to go above and beyond the purely descriptive.
We thrive on scientific literature.
And we have our own unique thought paradigm.

OUR THOUGHT PROCESS

Técnicas sapiens

Las herramientas propias de la Factoría

La elección metodológica no es el fin, sino el medio más adecuado para alcanzar los objetivos.

Para encontrar la mejor metodológía es fundamental entender cuál es el origen de la investigación : percepciones y/o conductas. herramientas

SAPIENS TEAM

Meet "The Sapiens"

We didn't know it then, but all the roads we traveled, led us to this point

Alexis_LowQuality

Alexis Serna

A Psychologist, with 15 years of experience. Soundness and versatility throughout the path. The Factoría's health has his name.

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Jesús-Martínez-Del-Amo

Jesús Martínez Del Amo

A Psychologist, with 18 years of experience. A meticulous qualitative expert –nothing will escape his powers of analysis! Factoría won’t get going until we have his green light.

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Alfredo Somalo

A Sociologist, with 20 years of experience. Always traveling to the world of ideas, creator of maps and designer of schemes. The Factoría's log book.

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factoria-sapiens_team-3

Carlos Palop

A Sociologist, with 13 years of experience. He enjoys listening as much as talking, analyst by passion. The Factoría's systems pass through his hands.

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Clientes Sapiens

Marcas con sapiencia que confían en la Factoría.

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